I am frequently disappointed with the lack luster efforts of surf brands to lean into sustainability or to push for real change. But then there is Volcom, surprisingly sustainable, and it's not just talk.
Surprising, because no other big brands are doing it in a big way. Roxy, Quiksilver, Hurley, Billabong - nope, nope, nope, nope.
Volcom is one of the very few surf brands that have made serious strides to become more sustainable. It's not just marketing either, which is the usual way that big brands get to feel like they are "eco friendly" without actually doing anything.
Volcom's surprisingly sustainable efforts have three pillars:
- Responsible Manufacturing
- Giving Back
- Impact Evaluation
Goals are just dreams without a time frame - Volcom has a road map of where they plan to be by 2020, including more recycled/organic/responsible fibers and a clothes recycling program.
IRL @ Beach N' Boards Fest
Volcom is getting involved in the real world too, sponsoring sustainability at events and getting people involved to help spread awareness of how we can all help the health of our beaches.
Just yesterday, March 10, 2018, Volcom sponsored a sea oat planting event at the Beach N' Boards Fest in Cocoa Beach, FL. Giving away free stuff to anyone who came to plant sea oats in the dunes. They are also the official sustainability sponsor of the event, making sure that the beach and surrounding area is left clean and all waste is recycled or disposed of properly. Not a bad way to spend a beautiful day on the beach!
So, Volcom, Surprisingly Sustainable, not surprisingly badass.
What other companies have a sustainability initiative that surprised you? Tell us in the comments so that we can check them out!